# identity.md

## Organization Overview
- **Company Name:** Modern Picnic
- **Mission:** To provide chic, functional, and insulated bags for women, elevating professional style while promoting sustainability and healthy eating habits.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Recognized for its appearance on Shark Tank, serving a broad customer base.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Founder (https://modernpicnic.com/pages/our-story)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on style, sustainability, functionality, and empowering women to maintain a professional appearance while making healthy choices.

## Operations & Structure
- **Business Model and Operational Approach:** Direct-to-consumer e-commerce, offering a collection of designer insulated lunch bags, totes, backpacks, and vegan leather purses.
- **Location(s) and Geographic Presence:** Operates online, serving customers through its e-commerce platform.
- **Key Partnerships and Affiliations:** Featured on Shark Tank.